Capstone Senior Course

In this senior capstone class, students spend the entire semester branding a product or service. They work through the branding process by first starting with the market research, exploring visual directions, creating a final system, including a logo, type and typography, color and other brand assets. In the end they, create several touchpoints including a CSR (corporate social responsibility) campaign and a brand standards manual.

Restaurant Signage

Presentation Books

Presentation Slides